EDEN- Drugs
Image
When we look at this music video, its really different to other types of music videos in terms of concept and visuals. We can see that eden portrays himself to be a hardworking and caring person who cares for close ones or for family rather. He's not seeing showing of money of some sort of any time of wealth. He is portraying the struggles in life and how everyday people would feel when overcoming these obstacles.

Budget and Production
I think this music video did not really cost much to make because the locations are very casual and they don't seem too posh for it to be able to cost a lot of money. i would say this music video cost around 20k because of the cheap locations and cheap costumes.
Audience
He's target audience is not teenagers, its more towards the adult and the elderly, because the visuals we saw in the music video reflect everyday life and these are things only adults and the elderly would have to face or would have already faced.
Monetisation
Because he had an advert at the start of his music video he would be paid some sort of money for allowing an ad to flo just before his music video. Also another way he would have been paid is by through youtube .
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