PitBull – Fun ft.
Chris Brown
The purpose of music videos is to use some form
of hyper reality, which is used to portray the artist in a specific way. The music
is a representation for the artist
This
is an example of a pop video. In terms of pop not all pop videos would be the
same, there are sub genres of pop, for example this could be electronic pop or
country pop which would mean the purpose and theme would be different for each
sub genre. In my opinion I would say this is a performance music video. Performance music videos are supposed to
show the experience of what it would be like when the audience comes to watch
it at a live performance, also performance videos remind the audience that the
sound track is important. Now when we look from 2:16 to about 2:23 we can see
that the vocals are stopped and we only hear the sound track, this is where the
choreography comes in, to just
reinforce the importance of the sound track. From 2:16 we can see that the Colours have been introduced, the
colours can be used to suggest a atmosphere of emotions or moods. We can
suggest that the people in the music video wearing different colours are
expressing their feelings through a colour they wear, and the flashing of
different lights describes the atmosphere. Most pop music videos are very
colourful and the colour is always used to describe an object and has a purpose
behind it. When we are talking about editing
this is very significant and it’s the game changer for a music video.
The use of the fast pace editing fits with the tempo of the sound track this allows everything to flow. Also because the title of the song is ‘’Fun’’ and the use of the fast pace editing allows the audience to see how reflective the title is in the music video, this allows the audiences mind to move in time along with the pace of the sound track. We also have cutting to the beat, we can see that from 1:10 to 1:27 cutting to the beat allows a visual and rhythmic flow to be more interesting for the audience, and this also keeps the audience engaged. Also the fast pace could give us an insight into both artist life as their life could be moving at a fast pace, it’s almost as if the use of pace was used to convey a type of message about the artists. We can see that the Location could be very expensive because it looks like a mansion with a pool area and a posh drive through, this could suggest that they are showing off their budget expenses, they are portraying to the audience that you can’t really have fun and have so many girls unless you have a mansion, so this is imbedded into the audience mindset and will then want them to go and watch these artist live when they are performing, because as we know the younger generation don’t pay for music anymore.
Transitions again were very fast, especially from one location to another. The artist changed their costume depending on the location they are in, if we check 2:07 they are on the sea on a sunny day, we can see Chris Brown wearing all white this could be used to signify because the sun is shining it’s a happy day, on the other hand Pitball is wearing white and blue to show the contrast between the water and the skies.
Camera movements we can see the use of tilt movement various times, an example of this is from 0:30 to 0:34, the purpose of a tilt movement is to show an object from bottom to top, or top to bottom. The tilt movement was used to focus on his dressing epically the shoes, this was used to show the fact that he has money and is able to afford expensive things. There were loads of closes ups used; I picked up on one specific close up, at 0:56 we can see that the camera zooms into the bum cheeks; we could say that this music video incorporates voyeurism, as it’s trying to portray women as being just a sex tool or an object. There are many close ups which focus on parts of the women’s body. But with the use of fast pace edit they quickly shifted the transition so that the audience would not think of it as anything much. There was always use of high angels an example of this is when they are on the boat 2:01. In terms of lighting from the start I would say they used natural lighting, but from 20:18 I would say they added a faded blue tint just to give it that extra atmosphere.
The use of the fast pace editing fits with the tempo of the sound track this allows everything to flow. Also because the title of the song is ‘’Fun’’ and the use of the fast pace editing allows the audience to see how reflective the title is in the music video, this allows the audiences mind to move in time along with the pace of the sound track. We also have cutting to the beat, we can see that from 1:10 to 1:27 cutting to the beat allows a visual and rhythmic flow to be more interesting for the audience, and this also keeps the audience engaged. Also the fast pace could give us an insight into both artist life as their life could be moving at a fast pace, it’s almost as if the use of pace was used to convey a type of message about the artists. We can see that the Location could be very expensive because it looks like a mansion with a pool area and a posh drive through, this could suggest that they are showing off their budget expenses, they are portraying to the audience that you can’t really have fun and have so many girls unless you have a mansion, so this is imbedded into the audience mindset and will then want them to go and watch these artist live when they are performing, because as we know the younger generation don’t pay for music anymore.
Transitions again were very fast, especially from one location to another. The artist changed their costume depending on the location they are in, if we check 2:07 they are on the sea on a sunny day, we can see Chris Brown wearing all white this could be used to signify because the sun is shining it’s a happy day, on the other hand Pitball is wearing white and blue to show the contrast between the water and the skies.
Camera movements we can see the use of tilt movement various times, an example of this is from 0:30 to 0:34, the purpose of a tilt movement is to show an object from bottom to top, or top to bottom. The tilt movement was used to focus on his dressing epically the shoes, this was used to show the fact that he has money and is able to afford expensive things. There were loads of closes ups used; I picked up on one specific close up, at 0:56 we can see that the camera zooms into the bum cheeks; we could say that this music video incorporates voyeurism, as it’s trying to portray women as being just a sex tool or an object. There are many close ups which focus on parts of the women’s body. But with the use of fast pace edit they quickly shifted the transition so that the audience would not think of it as anything much. There was always use of high angels an example of this is when they are on the boat 2:01. In terms of lighting from the start I would say they used natural lighting, but from 20:18 I would say they added a faded blue tint just to give it that extra atmosphere.
I will now look at 2
other pop videos so see if there are any similarities.
Duke Dumont won’t
look back
This is another type of pop music video. I would say this is
a narrative music video but has aspects of conceptual. It’s clearly a narrative
as it shows a sequence of events happening, its telling a story of how men
robbed stores and what happened to them at the end, but also we can say its
conceptual because we don’t see the artist in the music video, so there is a
conclusion here that he is selling the music video other than himself. He may
be apart of the armed robbers but we won’t know because they have masks, this
tells us that the artist is very mysterious.
If we compare this type of pop to the Chris Brown and Pitball they were trying to sell the soundtrack rather than the music video its self, so we can see that pop music videos don’t always have the same goals. In terms of colour there isn’t a variety of colours compared to the first video, this video is more dull and simple, maybe the artist is trying to portray that pop music videos do not have to include expensive things and fast cars. It’s almost a form of creativity. Another significant thing I picked up on was there is no voyeurism in this music video, so we can tell that the artist has no interest in young girls who are half naked, and he respect women and doesn’t portray them as objects, like the first music video we looked at did. We can see that the story line has links to TV series such as breaking bad, prison break and etc. when we look at location, it does not look very expensive or effective, just a corner shop and an local area with loads of houses, so we could maybe come to a conlusion of saying that the music video budget was not as high as the first music video we looked at. There were a series of close ups to highlight the significance of the object or location. This music video also has uses of Tilt movement.
If we compare this type of pop to the Chris Brown and Pitball they were trying to sell the soundtrack rather than the music video its self, so we can see that pop music videos don’t always have the same goals. In terms of colour there isn’t a variety of colours compared to the first video, this video is more dull and simple, maybe the artist is trying to portray that pop music videos do not have to include expensive things and fast cars. It’s almost a form of creativity. Another significant thing I picked up on was there is no voyeurism in this music video, so we can tell that the artist has no interest in young girls who are half naked, and he respect women and doesn’t portray them as objects, like the first music video we looked at did. We can see that the story line has links to TV series such as breaking bad, prison break and etc. when we look at location, it does not look very expensive or effective, just a corner shop and an local area with loads of houses, so we could maybe come to a conlusion of saying that the music video budget was not as high as the first music video we looked at. There were a series of close ups to highlight the significance of the object or location. This music video also has uses of Tilt movement.
M
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