Task 3a

DEJ

MIC

TIM

DEN

Continuity of design:
Since this was the 1st idea for our 'suite of idents' we decided to use narration in our ident and include characters from Sky 1 channels and feature them in the ident doing similar things to relate to the theme that we intended.

Tone:
For the tone of the ident the first one is similar to the theme as it is motivational and nostalgic. The reason why it is nostalgic is because it features previous shows that have aired on sky one which gives an excitement feeling to the audience. The use of the music also adds to this as it is very soft and has a 'warm' feel to it.

Brand Identity:
The brand identity is seen in this ident as it includes the logo at the end and it also features previous material that belongs to Sky 1 e.g. Tv programmes.

Theme:
The theme of our ident is 'coming at you everyday'. This is relevant to our ident channel because we wanted to make it seem like there is a lot of things happening within the show that include drama and adventure which is going to be with you as you watch the show on the channel. The use of the slogan 'coming at you everyday' suggests that there is a lot of interesting shows coming at your way for the audience's enjoyment.

Appeal to Target Audience:
We got our ident to appeal to the target audience by featuring shows in the ident that were popular with most of the target audience for Sky 1 which is Glee, Modern Family, Got to Dance etc. This relates to our target audience as they are young at heart and mostly young in general e.g. 16 -30 year olds.

Michael:
Theme: The theme of my ident here is coming at you everyday; I feel that the ident slightly met its theme which involved certain characters laying it out. But when compared to a viva ident it doesn't really hit the theme well.

Tone: due to the soundtrack used the ident is meant to set the tone to be excited; however it doesn't fully do that.

Brand Identity: The Brand identity of our ident is meant to be originality that's why we have cast from the shows that are aired on the station present on the ident. Comparing this ident to the other idents such as viva's it doesn't really hit that because the ident doesn't really show any originality as the shows can soon be moved to another channel.

Task 1B

CO-OP Brief

A co-op brief is where there are 2 or more production companies that are employed by a client and given a brief to work to. For example if the client decided he wanted a short film to be made, one of the companies would take over the filming side of things and the other company would take over the editing side of things, this enables 2 companies to work together to produce a final project for the client within the set deadline. As there are 2 companies working on this brief it should be easier and quicker and the deadline is expected to be met.

An Advantage of this type of brief is that there are 2 companies working together therefore there would be less stress and it won’t be time consuming.

The Disadvantage about this brief is that the two companies might not come to an agreement on the idea, hence why the contract won’t be signed until both parties are level and there is no tension.

Formal Brief

 A formal brief is a brief which includes information and specific detail about what the client expects from the assigned company.

The Advantage of this is that everything is clear and set for the companies therefore there would be no confusion on what is expected.

The Disadvantage is that, it’s a set brief and everything needed has already been written down so there may not be any chance to negotiate things. Also the client and employer may disagree on various things which are listed in the brief.

Informal Brief

An informal brief is the opposite to a formal brief. A Informal brief is verbally, this does not include any written documents what so ever. There will be a conversation between the client and the employer then they will come to an agreement.

The Advantage for an informal brief is that there aren’t really any rules or regulations which have to be followed; this allows the employer to be more flexible and add their own ideas.

The disadvantage for this type of brief is that, because the employer knows that there aren’t really any rules and regulation to follow they may try and produce cheap work, rather than working to proessfional standards.

Commissions Brief

This brief is where a large media company will employ another company to make and create the product for them, and after the product has been made the bigger organization may go ahead to be utilize the item for a client  who will pay the larger media organization for making the product and they could even get a cut. The brief is not consulted between the media companies and the client , however is consulted between the two media companies.

An Advantage of this would be that the larger company does not have to do all the work, the work is split.

Disadvantage – Because there are two companies working on the same project they could come to some disagreements and it might make the project come to a standstill.

Tender Brief

This is when a customer will publicize their brief and a production company will have a suggestion that they will pitch to the client, there could be numerous pitches to the client from a wide range of companies, so the client will then find the opportunity to pick the best pitch/proposal that they think best suits their brief and offer the employment to that production company.

An advantage of this is that the client would be able to hear many ideas from a range of companies.

The disadvantage of this brief is that, there could be setbacks for the companies which are not successful with their pitches and they could have possibly spent money on their proposal, and lets assume the company was offered work before hand but because they assume they would get their proposal across to the client they denied that specific work. This means they would have to start from scratch again.

Negotiated Brief

A Negotiated brief is when a employer and a client come together to agree upon the brief of the project. For example if there was a ident which the client wanted the employer to make, but the employer noticed that 30 seconds for an ident was too short the employer would then negotiate an alternative duration for which the ident should go on for.

Advantage of this brief is that it allows both the employer and client to be creative because they will both have their input into the idea towards the brief, this also means that if they are on the same level it is unlikely for there to be any complications in the future.

The disadvantage of this brief is when the employer actually negotiates the brief, and the client doesn’t like the idea or they come to a disagreement this could result in the employer being let go, and then the client would locate someone else who can work towards the brief.

Contractual Brief

This is a contract is where a media company would be employed by the client so that they can complete the product in the brief to set rules and regulations which the media company has to follow. If the media company decides not to face the rules and regulations which have been set there may be legal actions which will have to take place.

Advantage they know exactly what they are doing, and what it is they are going to be producing

Competitive Brief

This is where a client will set a brief, and the brief will be accessible to all types of production companies, the production companies will then complete the brief then the client has to pick the best product that has been produced.

1D

2A

Task 1A

Idea for ident

Unit 5 Working to a Brief

ident ideas