task 4

(TIM)the degree of discretion in interpreting brief*; (nature or demands of the brief that were negotiated)
When it came to the degree of discretion that we had in interpreting the brief we have various bits of the brief that we felt that we needed to negotiated in order for us to produce the best value of work that we can for the client.
The first thing that we wanted to negotiate was the time constraint between the idents, in the brief it states the idents have to be within 30 seconds each and due to the fact that my group, we are planning on using an animated approach to tackling this project, 30 seconds would be too long for us as making animations are very time consuming and can be very tiring, therefore we had to try and negotiate the time down to 20 seconds. When we put this forward to the client we were happy at the response he gave as he said that the would happy to bring down the time down to 20 seconds. We also negotiated if we could change some of the colours that he insisted that we used which didn't go so well as he still insisted that he wanted those colours present in the ident. We also negotiated that we make the ident very vibrant as it is targeted at a very young audience and leave the parents completely out of it, but the client insisted that the ident in a way should also be acceptable to the parents, he said he didn't have any problem with it been vibrant but it should also be acceptable to the parents and the stakeholders. We also negotiated that we change the main idea of all the idents been seasonal and rather we make a series of four different idents that are appealing to be used all year around at different intervals. We also tried to negotiate if we would actually be given a budget by the client and he responded saying after the work is complete and the product produced is appealing to the client and serves it purposes fully then he will give us a refund of the money we have spent on the project. We also negotiated if the brand identity could be change as it would make it easier for us to work around a brand identity is chosen by us, however the client preferred that we used the brand identity already set down by the client and the company in order to keep the product in check, so that it doesn't look unacceptable to the client's stakeholders and also to prevent us from branding the company with a brand or name which it is not.