Diary Entry

11th April


Quality management 

As a group we had a discussion with the client concerning our ident. We had a few minutes to come up with questions on what we would want to ask the client, and the question had to be detailed in-order to get a detailed response which would enable us to come out with the best ident. Questions like what he would what the brand identity to be, the theme , and weather we should keep the colour of the college the same of if we were allowed to change or manipulate it in our own way. We also had to consider if the idents were going to be formal or informal and how they would appeal to the target audience. One of the things we had to negotiate was the time of the ident, because we were doing stop motion footage and on the brief we had a time frame of 30 seconds. We negotiated the time down to 20 seconds because when we did it for practice we discovered that its time consuming so we definitely needed to bring the time frame down.

TeamWorking

There were slight issues with the idea we generated as a group as it did not really meet the brief. We were supposed to have an idea for 4 idents but they were coming along more like adverts than idents. what we had in mind was having students  in various subject classrooms and record them doing their subject, Mr Barton gave his opinion and told us that we should show the content of the college rather than just showing the subjects. So then The Leader of the group Mic came up with the idea of using dolls and have them doing various enrichments, for example football , fashion show , Talent show and etc. This idea seemed to work better than the previous one we had, because we are actually showing the content that is within the college rather than just showing the audience what they already know the college does eg, Maths , English etc. We also wanted to incorporate a fighting scene with the dolls, but according to Mr Barton it wasn't the right idea and it wasn't a strong idea either and it would have portrayed the wrong idea to the audience that would be watching the ident.

Deadline 
Shortly before pitching to the Client David Pearson we had a few minutes to structure what we was going to say, and we chose Mic to be the main speaker as he came up with the General idea for the idents. Mic as Director spoke about the Overall layout of the idents the Tone Brand identity and the Theme of the idents which were very key in order to build an image into the Clients head and also to get our point across. I(Tim) emphasized on the idea of the idents just to make sure its implanted into the Clients head. Dej spoke about the designs, but because the actual drawing were in her book and not in the package that was handed to the client it made things a little bit awkward because the client couldn't get to see what it would have looked like. we also were able to meet the deadline because we worked well together was a group to communicate and get across things and information to one an other. The reason we were able to meet the deadline was because we worked together before and this allowed us to meet the deadline. Also the one thing we forgot to change was the story board from the old one to the new one.