When it comes to selling a song, there are different ways in which this can be possible. An example of this would be making a viral music video, with different techniques which will would the music video interesting. In this music video Meek Mill & Rick Ross we can see that this music video has gone viral hitting over 55 million views, this is because one of the techniques they used was hyper reality. Hyper reality means when something is not real an the artist is selling a fake image of their lifestyle or themselves. Purposes of a music video could be to sell yourself or to tell a story, which in this case in this music video the two artist are basically talking about how they came from nothing to something, and now they are Bosses and have people who work for them. This music video also has lots of expensive vehicle's and jewellery.
Promotional for the Artist
A few years ago, Miley was making normal and clean music videos. only recently did she start to change her image and make an icon for herself. Before this music video she was rather pure, in other words less active with her body in her music videos. Now in this music video we can see her using her body more as a sexual object, this is because her audience have grown older and are more wilder, so she wants to upgrade herself by doing things which her fans would like. we can see her swinging on a wrecking ball with no clothes on, which tells us she is sexualising herself, because of the trend where women have been sexualising themselves so she wanted to change her image and join the trend.
Exposure and Expansion for Artist
when it comes to exposure for an artist regardless of if its a new or current artist, their image is very significant. depending on their image and how they sell themselves that is what will attract the audience. most artist create an image for themselves by using '' Hyper reality'' which simply means selling a false image to the audience, they do that because they know their target audience would believe anything they see on the internet. This is an example of a hyper reality music video, because one man would not be having so many girls in reality, they do this because they know the audience is gullible therefore they would believe that is that actual lifestyle.
To sell a song, invoke reaction from audience
inorder to sell a song and making a wild impression on the audience you would have to be creative and come up with new ideas by doing something different to other music videos. For example in Gangnam Style, it wasn't the music video which made the song the viral it was the dancing which was incorporated into the music video. This then made the song memorable so people would keep on revisiting it, therefore the music video went viral.
Giving the audience a better understanding
The lyrics would have to corporate or interact with the audience for them to be able to understand and feel the lyrics. For example with the Eminem music video i'm not afriad, we can see that this is a sort of expressing/emotional music video in terms of the lyrics. He is expressing himself and talking about how he is not scared to take a step in life, he then says '' everybody come take my hand we will take the step together'' that is reffering to the audience, people who want to quit or life, he is calling on them to take the step and to not give up. we can see that the lyrics have a big impact on the adueince becasue there will always be people who are always going to be able to relate to the lyrics.
Product Placement
Product placement, is when an artist features a brand in their music video. In this music video Miley we cant stop. We can see that beats speakers and Lip Balm are featured in this music video, she is basically advertising these brands which will then bring in more recognition therefore this will bring in more money for the artist and for the brands.
Product Placement
Product placement is where you are selling or even promoting another company's product where the audience may possibility be see it on the music video that has been released in which the major label use this in the way that they gain more profit although they would need to ask the company if it can seen within the video for which there needs to be an agreement between both sides but if the artist uses the product without asking for permission then it is possible that the company could sue the major label for using the product. An example of a music video that uses product placement is DJ Khaled's Do You Mind which it was promoting the new alcoholic drink of Ciroc Mango, Beats Headphones, two Gucci bags and the e-cigarette of K Galaxy as well.
Promotion for music and Album
When it comes to promoting of artist's music or even their album, it is regarded as extremely important because it needs to be successful when it comes to selling the product to the public, so the music video will need to be remembered by the target audience that the artist makes the music for, so they will go back to the artist to listen to them again or there is a possibility that they might forget of them in the near future. An example of music video is promoting the music and album at the same time is Kendrick Lamar's Alright which is off his recent album of To Pimp A Butterfly because not only that the song is positive, the album has dark and light concept in terms of the subject matter being told.
Synergy The definition of the word Synergy is where two products are combine to make a music video in which it is used as platform in different areas give it more success but it could be a soundtrack for an film that is getting promoted because they must have contacted the artist to allow the film get notice more. A good example of this is Linkin Park's song New Divide which it is one of the soundtrack was made and promoted the film of Transformers 2: Revenge Of The Fallen which it released back in 2009.
Promotion of Film For music video, the song is made to represent the lyrics through the visuals which the modern era audiences are interested more of the visual representation rather than the soundtrack being heard. Although for some music videos, they have an artist to make a video where they would some visuals from a film to create a short film or even have narrative being seen like for example: Whitney Houston made a music video for a single 'I will always Love You' for the soundtrack from the feature film of The Bodyguard.
Promote festivals
For the last decade, festivals and world tours have become very important to the artist mainly because they can get a wider exposure and possibility and even a bigger fan-base through having new fans and old one who have been following that particular artist from the beginning when the artist started to make music but the reason why the audience would care is mainly because just say for example: if the artist is actually performing that particular festival in the location like London, then it is possible that the artist's fan-base would go on the festival's website to go and see them in person.
Opens up new markets
A music video allows opens up brand new markets for the artist and different record companies which it sells the song by promoting their image and by the use of synergy, it creates a bigger fanbase with the use of print and digital media due to the change that the general public consume media today. So it does increase in outlet of YouTube to becomes more likely for the song being heard more by the audience who are watching the video for the first time which in a way, it becomes more successful in the near future when it does go viral on Social Media although these new markets can include endorsement as well. An example of a video that does this is Coca-Cola and the artist of Rita Ora worked together to launch their brand new and improved Coca-Cola Zero with Zero Sugar.
Generates new market for Record Company With different major labels of Universal, Sony and Warner Music Group will use music videos that is created by the production crew to create an wider extension of income from the track that the artist made because they want it to be accessed through different outlets like for example: on YouTube, an advertisement that is seen in the music video will get the artist $2 for every 1000 views which it is a use of monetisation which it is a way of making money. So this will allow the artist's image to go viral but most of the money will go to the major label while the artist will get 10% of it and an example of a music video has generated an new market for an record company is LMFAO's Party Rock Anthem where it has been viewed 1,206,850,475 on YouTube as it went viral through the choreography being seen in the video.
Selling an Image
The artist will often sell their image or even their looks mainly because they would want to keep up with the audience and their fans at the same time since today with music videos, the modern era of our audience are more focused with the visuals representation of it rather than the soundtrack that is being used to promote the song. A clear example of the artist selling their image is Miley Cyrus when she released her video of Can't Be Tamed in 2010 where she was trying to move away from the Disney days of Hannah Montana but in this video, it appeared that she was in the process of changing her image so it allowed sales of her music to go up and the song becoming even more successful.
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