Early period of music videos

Marilyn Monroe - Diamonds is a girls best-friend

How is it recognizable as a music video?

This video incorporates colour and settings.

They use a piece from the film and turn it into a music video; this is done to highlight her performing the song. Another reason why we could tell it was a music video was because lips-syncing was incorporated; even though this was a section taken from a film it can also be seen as a live performance. We can see that the way the men are looking at her, they are trying to sexualize her; this could be a form of voyeurism.

What was innovative/important?

 20 years later we can see that this has inspired Madona as she made her own music called Material Girl. This is very significant as it was inter-textual for future music videos. Also there are performers dancing, this also means it is a music video because it incorporates choreography.

 One thing i find really interesting is that, they took out it out from a film and made it seem like it was a brand new music video, it was almost as if they were experimenting. They also used different types of shots; we can see that close up is used here multiple times to state the fact that the music video all evolves arounds Marilyn.

What technological or cultural change happened during this time?

During this time which was 1940’s you could not just get up and go to the cinema and go and watch a performance the only place that was available at the time was going to the theater to go and watch what you want, where as now in current time you could see what you need from anywhere because the technology is more developed.

Batcat - Jetpack

What was innovation/ important about this music video

Batcat was band that recorded instruments such electric guitars - jetpack 1932 was innovation because it was the first video ever made where television was invented in the 1925. Also the video was famous for their experiment with electromagnetism. Also the batcat-jetpack music video was animation and was first aircraft. This was recorded produced by gramophone.  

[1]Jetpack composes, records, and performs the guitar dominated instrumental music known as surf or surf rock, that was a music industry phenomenon of the early 1960s. Although it had retained a following, especially in Southern California, surf experienced a world-wide revival in the 1990s. This means that they perform live as was also known surf rock. In that time surf rock was quite popular. In the music video you see you see footage from out of space but however the band which was shown few time throughout the music video.  

How is this recognisable as a music video?

This is recognisable as a music video because it was relatable to a genre which is surf rock even though there was no lip syncing there was story behind it which is space and aircrafts. It shows footage of different shots relating to the music also the music video has effects and uses close ups. It shows that it is a music video has no dialog and shows animation and music stick over it. During the video at 2:15 it has some text which is advertising space making young ages see this and what to experience it.

What technological or cultural change happened during this time?    

There were various changes happen during this period of time for example in the 1932 they were more music video being made. Also lip synicing is being is being more occurred and live performces are being as a music video. However, music we develop over time as we go down the 1930-1960s music videos were in colour.      

Music videos have been around for as long as I can remember, they are specifically used to describe or depict a narrative of story essentially a short film which advertises the music itself. Firstly starting off with 1930s music was starting to change featuring different music videos for songs.

As I was researching songs from the 60s I found a track from Nancy Sinatra called these boots are made for walking this title was released in the early 60s it was one of the first music videos to actually feature color. There are many ways this video is different, it uses sexualization a lot more as it focuses on the females legs. This also has a very good dance and rhythm to the video. This is one of the first music videos to actually spark an era of female sexualised themes.

It has a very interesting video as it is set in a studio with just a group of girls dancing in front of the camera. It uses Mise en scene to its effect and it also uses a wide range of dance moves.

https://youtu.be/SbyAZQ45uww

This is the link to the video as I said this is a very interesting track as music was not able to be downloaded because there was no internet, this sold successfully due to the amount of records

What was innovative/important?

This music video is important because this is one of the earliest music videos as music videos began around the 1930s. It was shown in theatre in 1932. This music video was from a American two-reel short film, St. Louis Blues, which starred Bessie Smith as it is based on her song.

How is it recognizable as a music video?

Even though it's a short film, you can see a live performance of a band which make the music video into a performance-based music video, likely in a restaurant or a bar as you can see waiters walking around and the bartender serving alcoholic beverages at the bar etc. You can see the artist lip-syncing to the lyrics, you could also see the audience lip-syncing as well. No dialogue. As this is one of the earliest music video, it is one of the first music video to do lip-syncing. They used camera shots such as, long shot and medium close up.

What technological or cultural change happened during this time?

At the time, this music video only could be seen in theatre/cinema back in 1932. We are now able to access almost any music almost anywhere now (2016), that shows how much technology has changed. This music video is very different to modern day music videos because it is in black and white, you can tell it is old.