3C

If we look at the Theme for BBC1 and Sky 1 we can see that they both have the ideology of unity. We already know that BBC1 are trying to portray themselves as united and multicultural furthermore we know that they report from all around the world hence why the incorporated the Theme of a circle which represents the earth. With sky1 we can see something similar here, it might not include the same elements that BBC1 have but we can definitely see some kind of trend. The 1 is the main focus mostly through out the ident which reinforces the idea of wholeness, could suggest that every race no matter what skin colour you are at the end of the day we call come together as 1. Fact that we can see cracks on the floor and different colours could suggest different countries around the world, but the fact that the 1 is in the middle tells us that Sky1 want everyone to come together, very similar with the Theme of the circles for BBC1. In my opinion I believe Sky1 and BBC1 are trying to send the same signal but in their own creative way.