Task 3B

The Theme of the suite is Circles. This is because when we look at all 4 of the idents we can see that they all have a circle in common, this tells us that BBC are trying to portray themselves as united and multicultural. As we know already the BBC report from all around the world, hence why they focus or incorporate the idea of a circle as it represents the Earth. If we look at the first Ident we can see that dogs are being used to represent the earth, and as we all know there is always a leader in each country and we can see the one dog who is in the middle keeping things under control, this relates to presidents and etc. But then again it also links to nature and it shows what dogs can achieve when they work together as a team, as they were able to stand one on top of each other. Let’s take the look at the third one which is the Hippo ident we can see something similar has been incorporated into the ident, we can see they used animals again, which also links to nature. The animals are working their way up, this could link to the audience as, and people in life would need to get to the top in order to accomplish their goals and dreams. The general idea behind the idents is unity, because we can see that each of the idents make reference to things that happen in reality. These idents give off a relaxed tone, as the idents are easy to watch.

I believe all the idents are Entertainment-led but they have aspects once read into with meaning, brings out the information led, for example like I mentioned when we look at the bigger picture towards the Hippo ident we saw that they didn’t swim in one position they had to strive to the top in order to achieve their goal, furthermore Hippos need air at times as they cannot last long underneath water hence why they always prefer to stay on top. This ident would link to everyday people who would have to strive in order to be where they want to be rather than being in one position. The Hippo ident is entertainment-Led because it’s almost as if they are having a race to the top. The dog ident we can see that they are running around and having a competition of who’s the fastest. The football ident we can see is clearly Entertainment-Led as most of the world relates to football and we watch it to keep us entertained. The same thing applies for the Kite ident it is entertainment-led because we see that the men are racing against each other to see who can get the kite in the right angle, however we can also say its information-led because there’s a lot of wind pushing against the kite but the people still didn’t give up until their kites where flying at the rate which they wanted it to fly at. This could relate to everyday life as the Wind could be challenges we face ona day to day life, and its sending out a message not to give up. They have created brand loyalty by having the circle in each ident and they have also stuck with their idea of unity, this allows the audience to be able to know what’s going on and what they expect to see. Morale of the story is they kept their identity which encouraged brand loyalty

The Hippo and Dog ident would most likely be used during the morning times, this is because if we look at the ident there is a slight warm feel that is given off, so to me it suggest that they would be perfectly suited for a morning slot. Unlike the kite and Football advert we can see that the atmosphere is rather dull and gloomy this could suggest an evening slot.

The design of the suite of idents is rather effective as it keeps the audience engaged in what they are looking at. The pace of these idents are rather fast, this is because people have short attention span hence why they decided to make it up beat to allow the audience to be hooked. The logo has been placed in the middle of each action to reinforce the idea of unity. This channels brand identity is friendly, because as we can see how warming and welcoming the idents are, again with reffrence to the Hippo and Dog ident we can see that they worked ina team to get to where they wanted to go, and with the Hippo ident they are all following each other which tells us there was a leader.