Diary Entry

11th April


Quality management 

As a group we had a discussion with the client concerning our ident. We had a few minutes to come up with questions on what we would want to ask the client, and the question had to be detailed in-order to get a detailed response which would enable us to come out with the best ident. Questions like what he would what the brand identity to be, the theme , and weather we should keep the colour of the college the same of if we were allowed to change or manipulate it in our own way. We also had to consider if the idents were going to be formal or informal and how they would appeal to the target audience. One of the things we had to negotiate was the time of the ident, because we were doing stop motion footage and on the brief we had a time frame of 30 seconds. We negotiated the time down to 20 seconds because when we did it for practice we discovered that its time consuming so we definitely needed to bring the time frame down.

TeamWorking

There were slight issues with the idea we generated as a group as it did not really meet the brief. We were supposed to have an idea for 4 idents but they were coming along more like adverts than idents. what we had in mind was having students  in various subject classrooms and record them doing their subject, Mr Barton gave his opinion and told us that we should show the content of the college rather than just showing the subjects. So then The Leader of the group Mic came up with the idea of using dolls and have them doing various enrichments, for example football , fashion show , Talent show and etc. This idea seemed to work better than the previous one we had, because we are actually showing the content that is within the college rather than just showing the audience what they already know the college does eg, Maths , English etc. We also wanted to incorporate a fighting scene with the dolls, but according to Mr Barton it wasn't the right idea and it wasn't a strong idea either and it would have portrayed the wrong idea to the audience that would be watching the ident.

Deadline 
Shortly before pitching to the Client David Pearson we had a few minutes to structure what we was going to say, and we chose Mic to be the main speaker as he came up with the General idea for the idents. Mic as Director spoke about the Overall layout of the idents the Tone Brand identity and the Theme of the idents which were very key in order to build an image into the Clients head and also to get our point across. I(Tim) emphasized on the idea of the idents just to make sure its implanted into the Clients head. Dej spoke about the designs, but because the actual drawing were in her book and not in the package that was handed to the client it made things a little bit awkward because the client couldn't get to see what it would have looked like. we also were able to meet the deadline because we worked well together was a group to communicate and get across things and information to one an other. The reason we were able to meet the deadline was because we worked together before and this allowed us to meet the deadline. Also the one thing we forgot to change was the story board from the old one to the new one.

Task 2c

• Opportunities for self development:
• New Skills:
• Multi- skills:
• Contributions to product brief:

Opportunities

As my role for being a camera operator it gives me the chance to beautify my camera skills and also gain a lot more skills as this is a more detailed piece of work that I’ll be doing compared to the other ones I’ve done.

 New Skills

 A skill that I would need mostly would be patience’s because these are stop motion idents there might be some times where we might have to stop and start, and also with stop motion it’s a series of shots so if for example one shot looks a bit odd, I would have to start all over again and take my time to capture each shot properly which takes a patience person to complete it. Another new skill I will be taking on is combing creativity with technical skills, for example this could be taking shots of the dolls walking down the run way but in a tilted angle to show that they are distorted or confused.

Multi- Skills

This would be communicating effectively with the Director and Assistant Director to make sure that everything is in place and nothing is missing in-order for us to complete the shoot to the best of our abilities.

Contributions to product brief

My contribution would be getting all the equipment we need and possibly sourcing any talents if need and getting their consent. As well as being the camera man and making every shot as accurate as possible  

3d

EXPENSES	COST
Location Hire: Danson Rd, London DA6 9HL	Sub total -£0 Total = £0
Equipment Hire: Camera – DSLR Tripod	Sub Total - £0                 £0 Total - £0
Talent: Timmy Martins Tamara Sally Williams	Sub Total - £0                 £0                 £10 Total - £10
Props/costume: Fighting cloth x2	Subtotal - £11.99 x2 Total  = 23.98
Crew/Post-production Camera operator Editor Edit suite hire	Sub Total - £0                  £0                  £0  Total = £0
Others Transport Food	Sub Total - £0                 £10 Total - £10
	Total - £43.98

TREATMENT

We are going to see a particular character who will be between the age of 15 to 16 holding an envelope which will be his/her results, then the character is going to be stopped by another character called exam where they are going to battle it out in stop motion,  however the character is going to win the battle and after which we see another character which will be Christ the king lending a hand and then it cuts to the character entering the school.

The second ident we have another character who will be a different gender within the same age as the talent in the first ident and this ident the character will be challenged by exam in a race where exam will win and the character will feel bad and disoriented then we see another character who will be Christ the king lending a hand to help the student then cuts to the student and the first character walking out of the school.

The third ident will have the same ideas as the previous two and in this ident, we are going to see a student been chased by exam and the fear of exam and the student will be chased into Christ the king and later on the student will come out bold and ready to challenge the exam.

The fourth ident will be a continuation of the third ident where the student and the exam are fighting and the student wins and Christ the king stands near the student and the cuts tom all the three characters together in the school.

In all the idents the character who will be playing the exam will be dressed in a martial arts attire, the reason we have done to do the idents this was is because the theme we are going for here is acceptance; I have had the chance to look at other schools ident especially the sixth forms and I have noticed that they all promote those that do get A* is almost all the subjects almost discriminating against those that didn't do well but Christ The King accepts all students either and A* student or an average student or even the bad students and help them achieve their potential through other means.

Production plan:

Director/editor: Michael Oladokun

DOP/animator: DEJ Greogry

Cam Operator: Tim Olupitan

Ass Director: Denisha

Days of production	Whose responsibility	What is meant to be done
1	director	Explain his ideas to the team for them to have full understanding of what they are doing and also share the roles amongst them, this is important because if they do not understand the idea problems will arise later in the prouction stage and that is very bad for business as a lot of money could be lost
2	Dop/director	Storyboard the idea and sketch out how it will look. It will also stand as a guideline for us to follow when filming
3	As Director	Source locations that are suitable for the idea to be filmed in and get permission to film there. And create a shooting schedule.
4	Cam operator Director/Ass Director	Book camera and equipment’s Source talent and get their consent to be used on the ident.
5	everybody	film
6	everybody	film
7	everybody	film
8	Editor	Edit the whole thing together to make it look acceptable as an ident
9	Everybody	Submit work to the client

Potential problems	Solutions
The first is that we might overrun our budget and that can hinder us from completing the project	Though the brief states that the budget will be 50, due to the fact that we are the ones contributing the money ourselves we have decided to raise more than what is needed.
The second is health and safety issues; we have looked at our preferred location and one of the health and safety is a stone hitting someone or people around hitting one of my crew with whatever they are playing with.	The solution to this is that we are going to film in the afternoon during weekdays when most people are at work or late In the evening we will be using the longer daylight as one of our advantages.
The third is that at our preferred location there is a pool close by and one can mistakenly fall into it and drown. Or one of our equipment’s might be damaged by falling into the water.	The solution to this is that we are going to film as far away from the pool as possible.
The fourth will be our props not arriving on time or not been able to book out equipments.	Our solution to this is that we are going to book all our equipment’s that we need a week earlier and order what we need two weeks earlier to our production week or day
The fifth will be that since we are doing animation we are going to struggle as this is our first time at fully going at it.	Our solution to this is that prior to our production week we are going to do different mock-ups of the same idea in stop motion so that we get used to it and have experience on how to deal with certain issues when they arise.
The sixth will be securing our location in time.	Our solution to this is that we are going to book or secure our location a week to our production week or date and also we are going to have a backup location in case we need it if any problem arises with the first location.

task 4

(TIM)the degree of discretion in interpreting brief*; (nature or demands of the brief that were negotiated)
When it came to the degree of discretion that we had in interpreting the brief we have various bits of the brief that we felt that we needed to negotiated in order for us to produce the best value of work that we can for the client.
The first thing that we wanted to negotiate was the time constraint between the idents, in the brief it states the idents have to be within 30 seconds each and due to the fact that my group, we are planning on using an animated approach to tackling this project, 30 seconds would be too long for us as making animations are very time consuming and can be very tiring, therefore we had to try and negotiate the time down to 20 seconds. When we put this forward to the client we were happy at the response he gave as he said that the would happy to bring down the time down to 20 seconds. We also negotiated if we could change some of the colours that he insisted that we used which didn't go so well as he still insisted that he wanted those colours present in the ident. We also negotiated that we make the ident very vibrant as it is targeted at a very young audience and leave the parents completely out of it, but the client insisted that the ident in a way should also be acceptable to the parents, he said he didn't have any problem with it been vibrant but it should also be acceptable to the parents and the stakeholders. We also negotiated that we change the main idea of all the idents been seasonal and rather we make a series of four different idents that are appealing to be used all year around at different intervals. We also tried to negotiate if we would actually be given a budget by the client and he responded saying after the work is complete and the product produced is appealing to the client and serves it purposes fully then he will give us a refund of the money we have spent on the project. We also negotiated if the brand identity could be change as it would make it easier for us to work around a brand identity is chosen by us, however the client preferred that we used the brand identity already set down by the client and the company in order to keep the product in check, so that it doesn't look unacceptable to the client's stakeholders and also to prevent us from branding the company with a brand or name which it is not.

Task 2B

(Michael)Consultation with client* (questions you had about the brief & client’s response):

The brief which I and my team are working on is a negotiated brief; after we read and critically analysed the brief we wrote done specific questions that we had concerning the brief and we also highlighted and put down certain things among the brief that we would like to negotiate with the client. when the client entered the room we all composed ourselves in a professional manner and started the meeting with an introduction, we moved on to our first question which was about the budget; according to the brief our budget was set at £50, we wanted to know if we were the ones going to fund the project or are we going to get money from the client to fund the project and another reason why we asked this was that during the time we were reading the budget we made a very rough list of things we might need including travelling and feeding of our crew and it exceeded the proposed budget. In response, the client said that he will not be funding us but however the company he works for might be able to fund us if we meet specific criteria, he also stated that if we go over our budget he will not be covering the other expenses or cash left.
We then went on to asked him if he wanted us to stick to the normal company's colour that we are creating this project for or we could bring in other colours; the reason we asked for this was because of the age group we are targeting in order for us to fully grab their attention we have to use specific colours that will actually appeal to them and make them intrigued in what we are promoting to them. In response the client said that he doesn't mind us changing the colour but not all of it as he still wants to retain specific colours which was good for us in a way because one of the major colours he wanted to retain were purple and there are many shades of purple that we could work around to give us the result that we wanted.
We went further to ask him if he would like us to use any specific logo or symbol in the product that we are using, the reason we asked this was to get an understanding of what the client actually wants the product to look like, he replied saying that he would want specific symbols to be kept so that the product can also agree with their patterns and what they represent. This was alright for us to work around as the symbols aren't too rigid and there are so may creative things we could do with the symbols.
We also asked the client if he wanted the product that we are making to have any specific brand identity or if he wanted us to create a brand identity for the project, we asked this in order to help us with our idea because if we have an idea of the brand identity of the product we will be able to base and wrap our ideas around that in order for the product to convey the specific brand identity that the client is looking for in the product. He answered us saying that; we could tweak the brand identity a little bit from what it is just that it can appeal to its target audience but we can't change it completely so that it differs from the brand identity already set down by the company and the reason he had not want us to completely change the brand identity of the product was that it wouls still meet certain requirements which were agreed with their pattern companies.

(TIM)the degree of discretion in interpreting brief*; (nature or demands of the brief that were negotiated)
When it came to the degree of discretion that we had in interpreting the brief we have various bits of the brief that we felt that we needed to negotiated in order for us to produce the best value of work that we can for the client.
The first thing that we wanted to negotiate was the time constraint between the idents, in the brief it states the idents have to be within 30 seconds each and due to the fact that my group, we are planning on using an animated approach to tackling this project, 30 seconds would be too long for us as making animations are very time consuming and can be very tiring, therefore we had to try and negotiate the time down to 20 seconds. When we put this forward to the client we were happy at the response he gave as he said that the would happy to bring down the time down to 20 seconds. We also negotiated if we could change some of the colours that he insisted that we used which didn't go so well as he still insisted that he wanted those colours present in the ident. We also negotiated that we make the ident very vibrant as it is targeted at a very young audience and leave the parents completely out of it, but the client insisted that the ident in a way should also be acceptable to the parents, he said he didn't have any problem with it been vibrant but it should also be acceptable to the parents and the stakeholders. We also negotiated that we change the main idea of all the idents been seasonal and rather we make a series of four different idents that are appealing to be used all year around at different intervals. We also tried to negotiate if we would actually be given a budget by the client and he responded saying after the work is complete and the product produced is appealing to the client and serves it purposes fully then he will give us a refund of the money we have spent on the project. We also negotiated if the brand identity could be change as it would make it easier for us to work around a brand identity is chosen by us, however the client preferred that we used the brand identity already set down by the client and the company in order to keep the product in check, so that it doesn't look unacceptable to the client's stakeholders and also to prevent us from branding the company with a brand or name which it is not.




(DEJ)what the experience was like, how free or limited are you to use discretion in your ideas - brand identity, colours, satisfying client’s stakeholders etc)
Working with an actual client is a very good experience as we get a taste of what working for a client really is like and how we have to negotiate and work our way and our ideas around the client; however, sometimes it gets frustrating as we can't negotiate everything we want with the client. with our client we are not very free with the discretion of our ideas as there are still some things that he wants to be present in the final product such as the brand identity which we tried to negotiate out but we had no headway as the client still requested that the brand identity set down by him should be used which is also according to the clients company's brand identity, however he gave us reasons for this as he wouldn't want a product that isn't acceptable by the stakeholders and the other pattern schools around, when it came to colours we had a lot more freedom as we can use any colour we what but however the client insisted that we kept the colour purple which is very okay with us as there are many shades of purple which we could work around and get a good and polished look to the final product. Also in everything we negotiated or whenever we spoke about changing something in the brief that will affect the final product the client always referred to his stakeholders, saying that anything we make must be acceptable to his stakeholders. One thing that we were very free about was the time of the product we were able to negotiate with the client and get the time down to 20 seconds rather than doing 30 seconds which for a stop motion ident is very tiring and the client understood this and happily lowered the time to 20 seconds.
Another thing that we had a lot of freedom over was if the ident could rather not be a seasonal suite but just a suite of ident and the client happily agreed that it could be any depending on the ones that we want which made our work also easier and didn't restrict us to just using specific colours. One of the things that we were very limited in was our budget as we were not going to be given a budget we had to minimise and reduce our budget to the lowest price possible that we can afford in case we don't get refunded by the client. The client mentioned that about the budget we might be getting a refund of the money we have used only if the product does what its meant to do.


(DENISHA)constraints (legal, ethical, regulatory)*; (Copyright, use of under 18s in the video, discrimination of ethnicity, gender, religious belief): In making our product and carrying out the brief we have some certain constraints that have to be addressed, the first thing is copyright; we have to make sure that every logo and sound that we are going to be using has been approved for us to be used by the owners, if we don't get all the permission to use either the logo and other sounds our content might be removed and we will be sued not us in general but our clients organisation might be sued and have to pay a very large amount of money, another thing is that we have to get consent of the actors that we are going to be using especially the under 18s and we have to be careful on the way we portray them as sometimes it is illegal to show under 18s carrying out certain activities on screen.
Another thing we have to be careful of is how we portray different genders on screen, we will have to portray both genders equal so that there are no offences taken by either gender and no discrimination been held against our final product. Also, we to be careful in portraying different religion as the city we live in is a multi-faith city and we have to balance the equality between each religion as we don't want to portray the company as a single faith company even though it is a catholic organisation.
Also, we have to be careful not to portray a very bad image of a particular ethnic group as again we live in a city that is very multi-ethic and can cause a lot of problems and controversy.

(MICHAEL)amendments to proposed final product*; The amendments we have made to final product idea is that we have shortened the time from 30 seconds to 20 seconds, we have also decided to do a stop motion video for all the four idents because it will be more appealing to the audience that we are trying to appeal to. We also decided to use specific colours (purple) which were stated by the client in our first meeting and also we have decided to incorporate the symbols requested by the client in our first meeting as well.
Finally we have decided that we will no do our idents as a seasonal suite rather we will just do a suite of 4 different ideas which have the same theme across all four idents and the reason we have done this is that it os going to be easier for us to do and also so that the idents don't get boring if the viewers keep seeing the same ident for almost half the year with just its colours changing won't be very appealing to the target audience that we are planning to target

(DEJ)amendments to budget*; As it stands we haven't made any amendments to our budget we are happy with the set budget and it can help us to achieve our goal. However in our meeting earlier with the client, we found out that we were the ones providing the budget with our selfs, we managed to negotiate with the client that after the product has been delivered to the client's satisfaction that we will be issued a refund of the proposed budget that was set in the brief. However, if we overshoot that budget we are are not going to be refunded the amount that we have overshoot we are only going to get paid the initial budget that was set by the client in the brief.

(DENISHA)amendments to conditions; The only amendments that we have made to the conditions that were set by the client was that of the budget and other technical conditions based on the final product such as time, colour and logs that are going to be used in the final product to give it the preferred look requested by the client..