2b iii

Hyper reality

Hyper reality is something that is incorporated a lot in music videos, especially hip hop videos. Hyper reality sells a fake image about the artist to the audience, but because the audience believe everything they see these days on the internet they would believe for example if they saw 50 cent with ‘’ 15 girls all over him at the same time’’ they would believe that that’s he’s actual lifestyle. We can see there is use of hyper reality in this music video because we can see the artist flying across the city as if he was some sort of super hero. Hyper reality is very effective because the visuals that we see can relate to the audiences Imagination, so it’s a approach of being creative. Hyper reality is significant because it sells the artist, but on the down side it gives them a fake image that would be the disadvantage of using the convention.

Animation

This is a very artistic approach in terms of making a music video with characters and anime visuals rather than using an actual person. The use of animation can illustrate the lyrics and the visuals to give the music video a meaning. For example in this Gorillaz music video we can see that its Animation all throughout the music video and using anime characters allows the audience to be creative and imagine things in their head by the lyrics they are listening to, it would almost make them go into their own world. The negative thing about this is that, people may not be able to relate it to reality because as we know in reality there are no animation characters or people walking around the world.

Parody

Parodies are music videos which are used to make a music video which already exists but the twist is, they would always over do the lyrics or the music video its self in order to mock and violate the artist in many different ways, by doing this it makes the music video go viral and that way it attracts from attention from the public. Parodies also appeal to people who have some sort of humor and wouldn’t mind having a laugh. Parodies are made not to get recognised or anything like that, they are made because their aim is to make the music video viral, this also means that they get a lot of views, which will bring them a lot of money from YouTube. We can see that in this parody they are basically mocking Justin Biber and giving hints with real life events which have happened and incorporated it into the music video.

Referencing

Referencing is when a music video is, making reference to another media works.   For example if there was a music video which incorporated key aspects of things which where featured in ‘’ attack the block’’ then the main music video would be making reference to that film. Even products as well, if an iphone was featured in the music video, the music video would be doing the advertising for the company.

Pastiche

 pastiche, means when someone else takes another persons work and imitates the style of it, but its not like parody where the video is used to mock the artist, this is done in a style of respect. we can see that Miley cyrus has incorporated  close ups at the start of her music video and she has tears as well coming down from the eye, this is an imitation from Sinead o Connor's music video ''nothing compares''. Pastiche is used more or less to respect another artist's work and to show it off so it gets bigger recognition.


Homage

Homage is when an artist shows respect towards another artist, this could mean that they have been inspired or saw something they liked so they decided to show the music video but in their own ways. for example this is an Homage by ingrid Michaelson whom was inspired by Robert palmers '' simply irresistible. we can see that she is showing dedication to his music video and she is showing a lot of respect towards it, by portraying everything in the original music video.

Intertexuality

This means when a music video gives a reference to something that already exists and it could be a Tv show or a Game or what not. This is an example of intertextuality as we can see that the artist is making links to a video game. When you listen to the instruments playing in the back ground suck as the drums and kick drums we can see that behind each aggregated beat there would be a visual of the game playing and someone being killed, this could suggest that this artist is very dangerous or could just be reflecting his pain and anger.