Prep work

Artist name : LK

Genre: Rap
Gender: Male
Age:17

Task 1

Drums: in terms of drums, we could hear the snares and Hi-Hats being used, there is a repetition of this throughout the music video, when the next artist comes on the drums pause then resume after the drop. This could suggest the drums beat in patterns, and there is no actual formation.

Vocals: The vocals are very masculine, this suggests that even though these rappers seem to be young, they could be carrying a lot on their shoulders, maybe we could determine this through the deepness of their voice? Could also suggest that they’ve been through a lot which is reflected in their tone and speech. Vocals are not soft; the lyrics are expressed meaningfully with gestures and the stress of each word on their lips. When I say the ‘’stress on their lips’’ this means they are 

exaggerating their words to get their points across loud and clearly.

Instruments: piano, drums, synthesizer. The piano I think is the most significant instrument in this list, because I believe it sets the mood and creates an atmosphere. During some part of the music video for example 47 seconds or there about we can see the piano is muted for a hot second then gives that drop and resumes a second later, it makes the music video exciting and gives it some sort of affect that makes it interesting. They could have incorporated more instruments or just made the instruments they used sound more complex for example adding reverb  or add the gain of the drums.

Task 2

Locations: The music video in my head is an example of progression. So basically starting from the bottom then reaches the top? Or their achieving dreams. Starting out in an estate or in a skate park with multiple graffiti in the background on the walls and floors, possibly the subway and underground tunnels. Underground tunnels because during the time the music video is shot is during night, and during these times there are no people around, so a bunch of lads in the shadows of a subway tunnels sets of an atmosphere. Because of some lyrics I have visualized the ending with them achieving their goal and living in big houses with multiple sports cars, also designer cars and other things. But in their everyday life they would be represented by 2 colours only black and white, this is because I believe what they did to get to where they want, isn’t the right way of making money, which gives them the black label, the white label because there is still some good in them so they aren’t completely a hazard. I did not want to incorporate any hype reality because this is not a hip-hop music video.

Characters and costume: 3 characters who express themselves through their music and lyrics and also their gestures. I would have the 3 main characters stand out from the rest of the other characters in the music video who are not rapping. They would be wearing not extreme designers but top designers so that they stand out from the rest, and this will indicate to the audience that they are progressing and also their lyrics also reflect the way in which they dress and act. Because with rap it’s all about how you dress and how much racks of money you have.

Colour and lighting: in terms of lighting I thought about using lowkey lighting at the start from the music video to around the middle section because I don’t want to give them too much recognition straight away, after the middle section might add a blue tint to portray that these guys are cold, and also reflect that the lyrics are frosty. As I said before there will be a mixture of black and white to give off different ideas, it’s almost as if the characters want the audience to figure out who they are? Since they are giving off mixed signals.

Editing pace: The music video would me at a mid tempo so the editing pace would have to go with the flow of the music video itself. There would be sections where I would like to use a quick editing and cut also with quick transactions to reflect the lyrics, almost trying to show a contrast of what they have now and what they want, lets think of it as a flash back and a flash forward.

Camera movement: Going to incorporate loads of tracking shots, to follow the objects. Also an interesting one would be Tilt movement, as I said just another way to reflect that they are on a wonky path and they might drop of if they make the slightest mistake. I’m trying to show the same thing but just in different ways so the audience would be able to pick it up and think of it as a interesting way of showing one thing or getting across one meaning in multiple ways.