BBC News ident- Identity
This is an example of a TV channel who are portraying their identity through their ident, and it makes it very clear who they are and what they are about/do. When we say Identity we are talking about what the channel represent and what they want to be seen as. On screen we can see this big circle which links to who the BBC are they are global and see everyone as 1. The fact that we can see this circle and a map tells the audience that they cover a range a stories from around the world, and not only in the UK. Then we can see moving words stating for example ''Madrid'' which is the capital of Spain and another example that was on screen was ''Berlin'' which is the capital of Germany, again we can see that they are reinforcing the diversity theory. This links to the Design of information-led because the information we see on screen is very detailed just by looking at the maps and little words circulating. The screen tempo moves at a rather quick rate, this links into space and time because the duration of this ident is less than 15 seconds long. i believe this ident does interact with the audience because it gives then an insight into the locations of where different news comes from and where they are broadcast, furthermore the circle also interacts with the audience as they are part of the BBC's World . The use of red also links to the BBC, and the logo which has been placed right in the center of the ident gives off the fact that they report news.
Star wars - Sky Movies- Marketing
A case of an ident that utilization promoting is the Sky motion pictures Star Wars ident. In this ident the plan of it was to join a motion picture that they are communicating or offering inside their channel, into the ident. For this situation this ident was utilized to advance it and utilize it as a path for the audience to watch the Star Wars. This is a promoting system that can be utilized by TV slots, firstly, to help remind the watcher about what channel they are watching, yet to likewise publicize the character and marking of the channel to their target audience. The Screen tempo is at a medium pace, however there are some intriguing segments where the shots cut rapidly, this is to keep the audiences attention, as we probably am aware individuals have limited capacity to focus nowadays and they require something to keep them drew in else they block out. The ident connects with the audience since its showing them whats going on in this film and by cutting shots rapidly into each other it makes a peak this then connects to amusement of entertainment-led since it concentrates on a specific target audience.
BBC one - packaging and re-packing
This basically implies when a TV channel need to change their ident to adjust to a specific season, or to a noteworthy event that is going to happen, then they base the ident around that thought, and ensuring the visuals relate aswell. For instance if we somehow happened to be in winter, an ident designer would make a suite of idents for winter and after that modify them all with the goal that they get to be distinctly adequate to the target audience it appeals to. At that point he would set each ident to show up between programmes just to reinforce its winter. With this BBC one ident we can see from the visuals this ident has been made to target either nature or a late spring event, an ident could have various implications behind it and it most cases there is constantly more than one.
BBC three - Segmentation and scheduling
This implies when you hear a voice over amid an ident while it is playing. scheduling is whats next that is coming up. We can see that BBC three have joined both segmentation and scheduling into this ident. Having the visuals there alone may just profit certain individuals yet with the voice over it aides and separates it for individuals who won't get it straight away when they are looking at the visuals. BBC three is focused at youngsters and the name of the show was " dawn gets naked'' we can find in the corner a lady in a burkini and another man in boxers this radiates the feeling of what will be circulated next. Additionally the colour of pink and purple recommend that this will include ladies/young ladies and the purple connotes a touch of blended feeling originating from two parties, this could be male and female. The duration for which the ident continues for is vital, because they need to get across as much information as they can for the target audience to be able to understand it.
Sky sports 1 - Branding
As we probably am aware as of now sky sports deliver content which respects to sports. By looking at this ident we can tell straight away that it will be about football, Sky sports 1 dependably relate their idents and games effortlessly for the target audience to peruse into without any inconveniences or work out. The positioning of the Logo is fairly key, it has been put directly into the center to fortify the significance of the channel and what they communicate on that channel. This ties in with the Design as it is information-led, later on in the ident we can hear a voice over which is telling the audience what is on screen. They utilize the blue and red colours again there could be such a variety of various readings into that, to me that propose red are aggressive games for example rugby and blue relaxed sports. Through this we can see that the personality this channel are trying to portray themselves as is friendly, this could also tie into the fact that they show a lot of friendly games on the channel.
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