Christmas Prep work

Task 1

Channel’s Identity: ‘’ Identity suggest that it’s specific’’ so we know that different channels would have different identities. The ident would have to reflect what the audience see on screen, so for example if we look at BBC news ident we can see that what we have on screen would relate to the audience as we can see the BBC news logo and all these different types of information revolving around it, it also tells us they cover a wide range of news.

To brand the Channel: promoting you’re channel this could be via advertisers, in order to spread you’re channel and get more viewers or get more people interested in that channel.

Brand loyalty: definitely the audience would know if they like what they are seeing or watching on screen if we look at BBC news, they would have a wide audience, the channel depend on the audience to give them feedback if they is anything they would want to see of if there is something they would like to be made different that is what we call brand loyalty, because the audience are interacting with their daily channel.

To market: marketing is another way or promoting a brand, this could be via DVD or even online social sites, Facebook twitter and what not, this helps boost the brand because it’s getting around quickly.

Provide information: An ident has to be clear about what its channel is doing and what they do, back to BBC news they have their logo and then different information flying around the screen, as well as there being a map to inform us that they cover a range of stories from all over the world.

Re-branding the Channel: Re-branding the channel simply means when a Tv Channel replaces or changes their ident multiple times to keep up with the changes that are happening, for example if Channel 4 had an ident from 2010 and we are not in 2017, they would most definitely change it to keep up with the time period.

Segmentation: After a show has just finished there will be a voice over of someone speaking and introducing the next programmes that will be shown on the channel, I think this is a good way of maintaining a channel.

Task 2

BBC News ident

This ident I find it really interesting but it also has its own downfalls, Its interesting because the BBC logo is in the middle and then we have worlds circling the world/map, this is very creative as there are lots of meaning into it

Limitation of this would be that, when the words are moving they are not really slow enough for the audience to be able to tune in and capture their attention, as well as other words not really being clear, and it’s unfair on the audience to have to squint their eyes just to try and get that little bit of information.

In terms of tempo, the tempo was quick and it flowed well with what was moving around on screen this also reflects the BBC news, because most of their news which are given are quick fire.

I believe the ident interact with the audience because it gives them a quick summary and insight into what they are about and what they do, as we can see the world and different words floating around and we can see faint lines of something which looks like a map, this tells the audience that the BBC cover a range of stories from all over the world, and the demographic for this would be the upper class because that is who it appeal to.

Channel 4 ident
We can see that channel 4 where very creative using almost like cages or crates where fruits and other things are stored to create the logo for their channel, this could suggest that channel 4 are multicultural.

in terms of tempo, the camera is moving a little bit fast while the people we see on screen are slowed down, there for our attention is only on the big 4 which we can see on screen.

Limitation the ident does not make clear what the channel are about or perhaps what they show on their channel, there may be some hints and what not but it is not really clear as to what they are, unlike the BBC news one which was clear from the get go.

The positioning of the Log in right in the middle therefore that is the main eye contact and that is what appeals more to the audience, because the people moving have been slowed down it makes it seem as if there is nothing there apart from the Big 4 hence why all our attention is focused on that one location. Bits of what was needed to make the 4 where almost hung on the wires then when the camera man was moving it looks like the 4 was breaking formation.


E4 ident 
We can see that E4 have linked their logo to what they show on their channel, we can see that also stock motion has been used to create this ident. we can see 4 trucks from Bob the builder and we can see a robot, we know that the trucks in their own shows save people and we know the robot kills and destroys things, E4 have put both together to portray survival and attacking. when the robot shoots his gun we can see that E4 have implicated that they cast action stuff on their channel.

Tempo of the stock motion was slow, because stock motion is actually slow unless its sped up by using effects and what not, there were some points when in a blink of an eye the trucks would just appear somewhere, there is possibly some meaning behind it

In terms of positioning we can see that the E4 was put behind the truck then after defeating the robot was placed in the middle and then ironed out the truck, this tells us that the trucks have completed their objectives so it must be portraying that E4 always complete their objective when it comes to keeping up to date

CBBC ident 

Cbbc ident which they have done a good job portraying who their target audience are, we can see that there are lots of cartoon characters and also they have implicated lots of comedy during this ident to make the kids laugh and the layout and structure of it makes it appeal to the little ones, because this would most certainly not appeal to a 30 year old man or woman

Nickolodeon Ident

We can see this is very similar tho the CBBC ident, this only incporates faces of different cartoon characters from various shows which are aired on their channel, we wouldn't say this is for kids aswell this would appeal to more young teenagers so from 10-15 where as kids would be from around 2-9 or there abouts. I like the idea of their ident a various change of faces to give an insight to the audience what they will expect to see on their TV channel

Film 4 ident
i really like this ident because it summarizes what Film 4 are about and what they mostly air on their TV channel, we have a slo-mo of a car chase and it has been really slowed down for the audience in order for them to look at the car and just to take in the visuals really, and then we have different views from the car once it has landed, one view from the side and one from the back the front and then we see the tires fleeing off, to tell u that the landing was very hard. This tells us that Film 4 air a lot of car chasing movies and action movies which also incorporate the police in most of their moves that they air

Tempo is really slow, this is because they want to catch the viewers attention, hence why they added multi clips and slowed it down so the audience would have time to analyse each section in time before it runs out.

Task 3