Task 2A

Creation of Corporate identity

This is an opportunity, because it allows the channels identity to be recognized by the target audience. Also another positive thing about this is that, the TV channel will have the chance to make their ident stand out from competitors and be unique. This will then create a personality for the TV channel and allow the audience to understand the ident and also it encourages brand loyalty. If we look at the BBC news ident we can see that they are very unique because no channel has incorporated that type of creativity before. We can see that there is a circle which is linked to the BBC as a trend they keep having, the circle represents the world and we see the maps and words telling us locations of capitals of certain countries. This tells the audience straight away that they cover a range of news from all over the world.

Creation of Tone

This is an opportunity as well, because it enables the audience to feel some type of way towards an ident. Now if we take a look at this MTV Base ident, we can see already there’s a lot of movement and effects that have been implemented into the movement. For me the tone which this is giving off is an energetic feel, because we can see the little squares on his body vibrating every time the drop comes in and it reinforces the idea of moving to the beat and just being energetic. Although with an ident like this not everyone will read into the same type of Tone that it give off.

Appeal to target audience

This is an opportunity because the ident would appeal to the target audience. The target audience for film for are Males who are 18+, for example if we look at the film 4 ident the car chase this would be the perfect example. We can see clearly this is appealing to its target audience because it’s a TV channel which broadcast loads of action movies, and the ident is an action scene which tells the audience what the channel shows and what they would be expecting to see. We can even see that they have incorporated the idea of multi screen, which shows the audience the view of the action from different perspectives.

Encouragement of Brand Loyalty

Creating Brand Loyalty, this is significant in terms of audience. This keeps encourages the audience to keep watching the same channel without having to seek the entertainment or information they are looking for from another channel. For example we can see this Nickelodeon ident it’s a mixture of all the characters that are shown on Nickelodeon in almost like one gallery, but each line would have a different picture on it. This keeps brand loyalty because the audience will like what they see, and also they will know what they expect to air on this TV channel.

Branding of content

We can see Sky Sports 1; have branded their channel and what they show on there by having football as their ident. Football is one of the main things that dominate this channel so this is also good for Brand loyalty because it keeps the audience coming back as they know this is place where they can find certain information that they are looking for. Sky have branded football by capturing them in a team and adding slow motion onto it to emphasize that they need one and other in order to win the match. This also links to the ''1'' in the sky, suggesting no matter where people come from or what they look like they are all 1 and there should be no discrimination when it comes to playing football.